NBC Universal spent almost a billion dollars buying the Oxygen cable channel last year.
The printmakers at Universal spent months finding ink to match the electric pink, yellow and blue of the digital images.
Universal spends millions to stage and market its Halloween Horror Nights, which this year include eight haunted houses and multiple "scare zone" street parties on 25 nights.
Rather than rushing the film into production following the box-office failure of previous instalment Jurassic Park III in 2001, Universal spent more than a decade working out the best way to mount a reboot, and was rewarded with $1.64bn in receipts.
In addition to the customary McDonald's and General Mills tie-ins, Universal spent a large amount on canvassing outdoor Los Angeles with the adorable yellow critters, from taking over the roof of Sunset Boulevard's famed Cinerama Dome to lining one of its busiest avenues (La Brea) with countless posters.
With slightly dimmer commercial prospects, given the new star, Universal spent a bit less on the fourth movie than the third, budgeting "The Bourne Legacy" at a cost of between $125 million and $130 million, and co-financing the picture with Relativity Media.
Now he tells us today, months afterwards, that he can do his whole universal spending program on that myriad of programs and cost basically the same amount of money.
Instead of paying stores for promotions, he said, Universal will spend part of that money on consumer advertising to help get attention for developing artists.
Switzerland's consumer-driven health care system points the way: The Swiss have universal coverage, spend 40% less and enjoy an excellent, private health care system.
The founders view their market as $5 billion in universal underwear spend for men and $15 billion for women and only see those numbers as increasing as their scope expands.
