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Other filmmakers likely to run commercials during Super Bowl XLVII include the Walt Disney Company and the Universal division of NBCUniversal, part of Comcast.
Mr. Helms said he pitched himself to Illumination Entertainment, the Universal division that produced "The Lorax," "mostly just 'cause I wanted to brag to my nieces and nephews that I was in it".
The company's Universal division was behind the 2015 action hit "Furious 7," part of the "Fast and the Furious" franchise, which was shot partially in the United Arab Emirates.
The milk board is a promotional partner for "The Hulk," to be released by the Universal division of Vivendi Universal on June 20.
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Three years later he published a second volume, Pandectarum sive partitionum universalium libri XXI ("Twenty-one Bofks of Encyclopaedias or Universal Divisions [of Knowledge]"), in which the entries, arranged alphabetically in the earlier volume, were rearranged under 21 subject headings.
His films seek out moments of humiliation and antagonism which are the by-products of a class-ridden society; however, he says they are less about the class system than universal divisions.
Fandango is part of the entertainment and digital networks and integrated media division of NBCUniversal, part of Comcast.
Kevin McAuliffe, senior vice president for cable branded entertainment at Bravo Media — a unit of the NBCUniversal Cable Entertainment division of NBCUniversal, part of Comcast — echoed Ms. Smith.
Universal, a division of Vivendi, has expressed confidence that the deal would be approved.
The Universal TV division, Globe Productions, is also looking to expand into comedy and drama.
The holiday season hit "Les Misérables" helped the Universal movie division, which had a 2 percent increase in revenue and 10.3 percent increase in operating cash flow.
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