To see if a restaurant chain concept can work, you start with one, and if you have unit economic success in that first unit, you replicate or improve on that success with subsequent units.
It remains to be seen if the company can sign enough deals with advertising partners and developers to make these ad units a success.
Investigations of the unit's profits and revenue could call into question the trading unit's success and the cash bonuses made to traders for profits that the company was not expected to realize for years.
With the cost of fielding each brigade now at about $1.5 billion, the Army is not cutting any corners in seeking the unit's success.
Brooks said that his unit's success had been made possible by his colleagues at J.S.S. Casino, who kept Shiite militiamen from Shulla out of the neighborhood.
When Ms. Drew and other executives met with the comptroller officials in February, they pointed to the unit's success during the crisis.
Colonel Smith said he attributed much of the unit's success in tracking down wanted insurgents to Warrant Officer Jim Roussell, a 53-year-old Chicago police sergeant who spent years working with the city's gang unit.
But the unit's success is measured by more specific benchmarks, like whether the development center churns out enough leading-edge technology that the royalties, licensing and outside joint development contributions more than cover the center's costs.
They portray Mr. White as the charming public face of Enron Energy Services, valuable for his ability to motivate workers but indifferent to the dollars-and-cents details that would determine the unit's success.
In theory, it insures that commanders can return vital soldiers to the battlefield in an emergency; in practice, the Pentagon regards it as part of a commander's total responsibility for a unit's success and failure.
