The number of unique viewers, however, slid just 0.2 percent.
Brownstoner gets about 150,000 unique viewers a month on the Web site, he said.
Its Web site had 32.3 million unique viewers in November, according to comScore.
Every week, the BBC's online service is visited by about 27 million unique viewers.
It now says it has 800 million unique viewers worldwide a month.
In the same year the site began to attract an average of 100 million unique viewers per month.
Two days later, there were 700, then within the first month I'd had more than 250,000 unique viewers.
Quinn said the latest estimates were that approximately four billion unique viewers would see some of the Olympics on television.
The site has grown steadily, providing 142 million streams to 6.3 million unique viewers in September, Nielsen Online reported last week.
Mr. Capen, who has a 3-year-old son, says his site receives 200,000 to 300,000 unique viewers a month.
In August, the site had 184,000 unique viewers from the United States, according to the Internet traffic monitor ComScore; the company says the actual number is much higher.
