"The magazine can do those interesting, unique stories that are hard to come by".
Over time a number of unique stories have emerged, one of which seems particularly appropriate today.
Indeed, we all carry with us unique stories that define who we are: our past and our current being.
But, Mr. Blanco said, the purpose of the company is to tell all kinds of "unique stories that are a part of the American experience".
There are over two million British Muslims and arguably as many unique stories of a community struggling to forge its identity in the face of these damning stereotypes.
Football cannot help but deliver compelling, unique stories, grand plots of unforeseeable brilliance that inevitably conclude in crescendos of validation and desolation.
Ms. Ross's mandate is to increase the audience; she believes a sense of urgency and a willingness to pursue unique stories will help do that.
He said it would take time but be good for the bottom line in the long run to have more unique stories being told.
"We wanted freedom to do some films that would be able to stand on their own and tell unique stories," she said.
By latching on to the unique stories of Hull – its geography, relationships with other cities – you find its unique voice, which again builds its confidence.
Some of the best parts of Wild, for me, were the passages where she met other lonely travellers with their own unique stories.
