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"unique selling points" is correct and usable in written English.
You can use it to refer to features or qualities of a product or service that make it distinct from similar products and services, and thus attractive to potential customers. For example, "The laptop's low price and high RAM are two of its unique selling points."
Idiom
Selling point.
A selling point is a property of something that makes it more desirable.
Exact(47)
Official movie websites don't have unique selling points any more.
As unique selling points go, Orphan Black's is just that extra bit special.
If that advantage goes away, one of their unique selling points goes, too".
"If retailing is about anything, it's about adding value and creating strong USPs (unique selling points).
South Africans retain some unique selling points to African governments, according to Helmoed Heitman, local correspondent of Jane's Defence Weekly.
While the emerging brands have been clear about their unique selling points, Gap's identity has become muddied.
Similar(13)
"It is their unique selling point".
Can you articulate your USP (unique selling point)?
In fact, privacy is the company's unique selling point.
His party's "unique selling point" will be education.
This is Lie To Me's unique selling point.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com