Key areas of development for the project included streamlined navigation, unified branding and a new responsive design that displays well on all devices.
One key feature allows enterprises to add unified branding at the beginning or end of all videos created by their employees.
Unifying the brand image will convey that to customers, he said.
Unifying a brand across all devices is key to Microsoft's vision.
For starters, it appears that HTC will be attacking the market with just a single model, and a single name, unifying its brand rather than releasing several different phones across different carriers.
"They need to spend the money, focus, upgrade the technology and unify the brand".
Management sought to unify the brand by naming all stores Big Lots and by standardizing store layout, lighting and checkout systems.
The new name reflects the company's efforts to reinvent itself and unify its brand, said Thorsten Heins, the company's chief executive, at an event on Wednesday where he unveiled the new product line.
That campaign, the first to unify the brand advertising across the bank's disparate operations, was led by the Seattle office of Publicis, which took over management of bank's consumer advertising from Fallon in Minneapolis.
While Nike has always stood for one principle – empowering athletes to reach their full potential – R/GA, under Greenberg's supervision, pulled together the entire Nike ecosystem, digital and otherwise, products and services, to unify the brand, commerce and social, into one robust platform.
