His concept for Denny's, which he and his competitors used repeatedly over the decades, called for low prices, high volume, uniform menus and fast service.
He is generally cited as a pioneer whose concept for Denny's--low prices, high volume, uniform menus and fast service--helped create the modern restaurant chain.
While Peter Niemitz, a restaurant architect from Boston, has designed all the Max interiors, Mr. Rosenthal works with his partners in choosing the waiters' uniforms, menu and other details.
Outside the district, chains must adhere to restrictions on trademarks, uniforms, menus, color scheme and signs, Timmons said.
For example Blue Hill at Stone Barns, cited in my original post as a restaurant where large parties are given a uniform tasting menu for the whole table, also seeks such a credit card guarantee.
There is no uniform color, menu or even name.
Others devoted too much time to "marginal issues (like school uniform, dinner menu or the peeling paintwork in the main hall) instead of focussing on the core issues that really matter", he said.
The brand refresh includes a new logo, plates, uniforms and menu items like the donuts for dessert.
In coastal Carmel, regulations banning standardized uniforms and menus in restaurants work to discourage fast-food chains, said Kersnar, who was its city manager from 1993 to 2000.
I worked with various teams to create a whole new brand identity -- including new logo, menu, uniforms and restaurant design -- and then set off to bring the brand to life for consumers with our "Big, Fresh and Meaty" marketing campaign in both traditional and digital media.
