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The brand has chosen to place ads as a means of countering its bad press which was caused by that unfortunate bird-flu outbreak.
Many companies and hog farmers complained that the "swine flu" name was unfortunate and perhaps inaccurate because, so far, the virus appeared to be spreading without any contact with pigs.
Unfortunately, so did bird flu.
And in the unfortunate event that there is a bird flu or Marburg outbreak, there Schultz will be again, hawking domains of profound tragedy, looking to make money.
The company will give three free vacations over the next three years to any customer unfortunate enough to pick up the H1N1 flu virus at one of its Mexico resorts.
And if you've been unfortunate enough to catch a cold or flu, Edelman has a final recommendation: be considerate of others.
The description was unfortunate because many Americans associate the term "swine flu" with one of the country's most prominent public-health debacles.
In the unfortunate event that your child does contract swine flu, Garcia recommends that parents treat it no differently than how you would treat the regular flu--responding in a common sense way, with lots of reassurances that the child will be okay.
Instead, we consider flu fatalities to be one of those unfortunate facts of life.
A similar collection of unfortunate inputs could explain the dynamics of the bird flu, a disease that appears to be threatening to reemerge after a couple quiet years.
To pile on the already unfortunate situation, your body may actually be making the flu worse for everyone else as well.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com