Woobox, for those unfamiliar, works with over a million brands that use its apps, primarily on Facebook.
AllJoyn, for those unfamiliar, works with specific Qualcomm chipsets to enable proximity-based, peer-to-peer networks.
Curebit, for those unfamiliar, works to optimize the referral systems for eCommerce platforms and software-as-a-service (SaaS) companies (See previous coverage here).
Still, the main draw was the back-to-back opportunity to immerse ourselves in unfamiliar works.
Eccentrics, lesser knowns and unknowns prevail here, along with unfamiliar works by better-known artists.
It is always tempting when hearing unfamiliar work to leaf through the programme for contextual clues.
And they have brought out unfamiliar works from her first years as a collector, in West Germany in the late 1960s.
It tends to include a large number of unfamiliar works balanced by a limited number of popular favourites.
One problem is finding unfamiliar works that are not merely curiosities, but which offer some musical substance.
"Nothing gives me more pleasure," he wrote in a 1999 catalog essay for the painter Bert Carpenter, "than to discover unfamiliar work of significant quality and intelligence".
Iconic images by André Kertész, Aleksandr Rodchenko, Edward Weston, and Lisette Model provide reliable touchstones for viewers, but the show's spark comes from unfamiliar work.
