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The dry castanet sound at the start and menacing drum rolls at the end create an unfamiliar effect.
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Metaphor plays an important role for prose style, since metaphors contribute, as Aristotle says, clarity as well as the unfamiliar, surprising effect that avoids banality and tediousness.
For those unfamiliar, the Hawthorne Effect is sometimes referred to as the observer effect, and causes individuals to improve their behavior in response to the basic fact of their being observed in the first place.
In the last 50 years, investors have grown unfamiliar with the effects of deflation on stocks and bonds.
The psychiatrists we saw, though versed in the necessary pharmacology, seemed unfamiliar with the effects of a degenerative brain disease, while the neurologists, who best understand what goes on inside the brain, do not deal with psychotropic drugs.
Michael J. Breus, a clinical director of several sleep disorder centers in the Atlanta area, says business travelers typically undergo two insomnia-inducing experiences: the "first-night effect" of unfamiliar surroundings and the "on-call effect" from worrying that the alarm won't go off or that the wake-up call will be missed.
First, they provide the first demonstration that children show a composite effect for unfamiliar child faces.
This study investigated the effects of unfamiliar brand names ("Asahi" vs. "Ramune"), package shapes (round vs. angular) and product types (muesli cookie vs. butter cookie) varied in perceived healthiness (low vs. high) on perceived product healthfulness, product evaluation, taste expectations and purchase intention.
By eating small amounts of unfamiliar foods without negative effects, we enter a state of learned safety, where we no longer fear the new food and can even learn to like it.
The evidence on the effectiveness of β-blockers for HF-REF has been available for more than a decade, 23 29 and their careful up-titration is advocated in the available CPGs on HF. 16 20 Still, previous qualitative studies have shown that GPs were unfamiliar with their beneficial effects and poorly adhered to the latest guidelines with respect to β-blockers.
In effect, a spectator unfamiliar with Shakespeare may find himself / herself little the wiser for the sur-titles.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com