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"unexplored potential" is correct and usable in written English.
You can use it when you want to express the idea of an untapped potential or an opportunity that has not yet been taken advantage of. For example: "I believe there is still some unexplored potential in this project that we should take the time to discover."
Exact(49)
However, there is still unexplored potential for decentralised hydropower.
We'd stumbled upon a market of huge unexplored potential.
All drugs have multiple effects and any psychoactive drug as powerful as ketamine is bound to have unexplored potential.
Especially in this field, the recently developed microspectroscopies enclose a still unexplored potential.
Mary, conveying a sense of unexplored potential, waits stoically but in vain for Claude to fulfil the lover's role he has seemed, at times, to promise.
Algeria has some of north Africa's biggest oil and gas reserves and is seen as having huge unexplored potential in its desert regions.
Similar(11)
You're invited, almost forced, to find new directions and pursue unexplored potentials.
There are several unexplored potentials and unanswered questions about CrSPIs, for example, what is the structural homology of the CrSPI domains, among themselves and other SPIs?
On the other hand, the potentially harmful oxidative stress also bears yet unexplored therapeutic potential.
But Mr. Walch seems content to leave basically unexplored its potential for truly dramatic revelation of all the characters.
We Walk and That's Not My Name were extended and fruitfully exploited for their previously unexplored funk potential.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com