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The two members of the Odd Future crew announced unexpected media ventures this week.
Without in any way detracting from his achievements, he knows, like the rest of us, that the accolades from some more unexpected media and political sources will be coming at a price.
Taking the pen name Christian Ketsjup [Ketchup], Kjelstrup published Uroens Kokebok in December, selling the title from a pop-up shop and becoming an unexpected media sensation in Norway.
One consequence of this passive approach was that public health officials often responded defensively to early and sometimes unexpected media requests and in turn, had trouble quickly formulating an initial message to the public that was clear, informative, and alleviated anxiety.
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If Kane – a master of unexpected mixed media – regularly bucks trends, then Christopher Bailey's work for Burberry is an aesthetic regularly under scrutiny from other designers.
It's a challenge that may get a boost from an unexpected source: international media.
The shootings were so shocking, violent and unexpected that intense media focus was all but inevitable.
Umunna pulled out of the contest within days of announcing that he was going to run, citing personal reasons and the unexpected level of media attention.
Chuka Umunna, the shadow business secretary, pulled out of the leadership contest within days of announcing that he was going to run, citing personal reasons and the unexpected level of media attention.
Back in 2015, The Nikkei bought the Financial Times for $1.3 billion in another unexpected piece of media M&A, while more recently job hunting service Glassdoor was bought by Japan's Recruit for $1.2 billion.
Taking inspiration from this phenomenon of finding liveliness in unexpected places, new media artist Keith Lam has created the project Mutual Symphony with his studio Dimension+.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com