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The faddish, the irrelevant and the unduly complex pass them by a facile – what do we do to ensure marketing is interesting and engaging to an expanding older market?
Too facile.
That is facile.
Unduly targeted?
Some say unduly so.
That seems unduly pessimistic.
This was unduly painful.
That looks unduly pessimistic.
Its lyrics are facile.
This is unduly alarmist.
This is a little facile.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com