Hal E. Hershfield, an assistant professor of marketing at the Stern School of Business at New York University, said the campaign would be more effective if it offered more than 14 videos, and if the coalition behind it underwrote development of a cheap children's electric toothbrush with a two-minute timer.
The authors are particularly adamant that professional medical associations should neither accept corporate money to underwrite the development of practice guidelines nor allow members with financial ties to industry to serve on committees that develop the guidelines, which are usually widely adopted as the gold standard for medical practice.
Foursquare jumped on the wagon too, with bizdev head Holger Luedorf mentioning that a Windows Phone app was low on their list of priorities until Microsoft offered to underwrite its development.
A successful foray into groceries could also help underwrite the development of a broad-based delivery service employing Amazon trucks to deliver directly to homes, which could have implications for UPS, FedEx and other package delivery companies that currently ship Amazon goods.
Finally, Lance Armstrong's Foundation, LIVE STRONG, created in 1997, underwrote development of LIVE STRONG centres of survivorship excellence, devoted to creating and testing models of care for long-term survivors (Campbell et al, 2011).
Last week, deputy prime minister Nick Clegg pledged to create a new generation of garden cities supported by £225m to underwrite housing developments.
William C. Rudin, the third-generation chief executive of Rudin Management, which owns 16 office buildings and 20 apartment houses in Manhattan, said: "We've always underwritten our development based on very conservative standards.
The government has spent trillions of yen trying to invigorate the economy, underwriting housing development, small-business loans and public works projects that are coming under increased scrutiny as Japan's debts have climbed to roughly 130percentt of gross domestic product.
The Bill and Melinda Gates Foundation, which is supporting the final testing of Golden Rice, is also underwriting the development of crops tailored for sub-Saharan Africa, like cassava that can resist the viruses that routinely wipe out a third of the harvest, bananas that contain higher levels of iron and corn that uses nitrogen more efficiently.
It might be understood as recontextualizing the global art apparatus in the setting that has historically underwritten its development".
Industry funding underwrites the development of documents and the formation of a complex social network that promote fossil fuels and cast doubt on climate change -- an assertion that some argue deserves congressional investigation.
