In several cases, entrepreneurs appeared to be more risk averse than the average, without though being discouraged in undertaking new ventures and obviously risk.
Mr. Barlow said he initially considered creating his own agency, taking along some of the firm's shows that he represented, but decided that once he was ready to undertake his new venture he wanted to work with other arts organizations as well as theater.
Involvement in international L.N.G. ventures would be less risky than undertaking new projects in Qatar and creating a gas glut that would depress prices.
Three agencies are undertaking new operations.
As for undertaking a new venture in a dodgy economy, "as we've reported for the last couple of quarters, our business is very good," Ms. Gavales said.
Ms. Suwal, who has a seemingly irrepressible giggle, acknowledged in a telephone interview on Monday night that some people might find it surprising that she and Mr. Brener, who were married in August 2010, had undertaken this new venture.
New ventures undertaken by relative novices are tense by design, and, most of the time, new ventures undertaken by relative novices are meant to die.
Although the Kushners represented only a fraction of the Trump Organization's overall business, the Westminster Hotel, the Kushner-owned property in Livingston, was one of the few new ventures undertaken by the Trump Organization since it adopted new ethics restrictions after Mr. Trump's election.
Amit and Muller (1994) had shown that the decision to start up a new enterprise is the fruit of two decisions: some new ventures are undertaken out of dissatisfaction with the current situation (Parker, 2004), whereas others are undertaken out of a desire to pursue an opportunity.
