The last few years has been all about collecting and understanding data, 2015 will be the year that brands learn how to utilise it for their customers' benefit.
According to CRISP-DM [4], the process has several steps: business understanding, data understanding, data preparation, modeling, evaluation and deployment.
The hustle is changing, and what it means now is understanding data".
"The next wave in business is about understanding data at a much more granular level.
A standardized data mining process is explained in detail that involves a number of phases including business understanding, data understanding, data preparation, modeling, evaluation, and deployment.
The human-vision channel is capable of recognizing and understanding data at an instant.
Therefore, collecting and explaining results from personal research or understanding data from publications is not always straightforward.
There has been recent research effort on understanding data transmission with an energy harvesting transmitter with a rechargeable battery.
Therefore, collecting and explaining results from personal study, or understanding data from the literature, is not always straightforward.
Standards for descriptive and structural metadata will help establish a common framework for understanding data and data structures to address the heterogeneity of datasets".
