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They aimed at understanding pleasure's value, biology, and place in psychology and experience in an integrated way, in the context of the dawning and largely speculative science of their day.
Melissa knows that understanding pleasure is key to consistent condom use, and therefore every day at Lucky Bloke is spent correcting the pervasive myths that condoms are one-size-fits-all.
For many of us, the human desire for knowledge, stimulation, understanding, pleasure and enlightenment is fed by our engagement with the arts, literature, history or philosophy.
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He begins with some very entertaining evolutionary speculations — it's not clear how literally we should take them — that show why the following principle should be true of us humans: Confusion —> Understanding —> Pleasure (CUP) From here he goes on to discuss and refine the principle, relating it to humor and the "one-liner" joke.
As we covered in last year's Unscrewing Ourselves month, understanding sexual pleasure isn't just fun it's crucial.
As a way of understanding history, pleasure and pastime tell us stories we'd perhaps otherwise overlook: the moments when inhibitions were lowered and people came together.
In which case, Hollywood may no longer fret about half the world not understanding the pleasures of the other.
Categories of instrumental and social gratification expand our understanding of pleasure by linking pleasure seeking with a wider range of social engagements.
This second theme is reminiscent of Keats's view of human progression through the Mansion of Many Apartments and how man develops from experiencing and wanting only pleasure to understanding truth as a mixture of both pleasure and pain.
For me it meant understanding that other pleasures could replace the vice of food, and a dawning realisation that my consumption affected others, changed their views of me, and perhaps occluded my view of myself.
In this respect, the book succeeds: It is highly readable and gives you the pleasure (Joy!) of understanding.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com