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Understanding customer requirements is most important for a conceptual design.
We have salespeople and marketers, most with technical training, who are superb at understanding customer needs.
For example, design thinking emphasizes understanding customer problems, whereas lean emphasizes solution experiments.
Bowen, "Understanding Customer Delight and Outrage," Sloan Management Review 41, no. 1 (fall 1999): 35-45.
Understanding customer value in technology-enabled services: A numerical taxonomy based on usage and utility.
Is there agreement that understanding customer needs is the key to success in innovation?
Similar(10)
Understanding customers is another topic of great interest.
It starts by understanding customers' affinity with the brands.
Understanding customers' needs was not a top priority.
The difficulty is that fully understanding customers' needs is often a costly and inexact process.
Social identities are more than a lens for understanding customers' current social behavior.
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