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This could mean good customer service, an effort to understand client financial behaviour and decision-making.
Still, Mr. Fisher is ultimately optimistic that having the data on client calls will allow his firm to better understand client behavior.
"We have unparalleled market knowledge but we want to use technology to understand client segments even more.
A key part of building the strategic framework, are combined sales and marketing sessions to understand client goals and relevant account propositions.
A combination of this baseline data was analysed to better understand client characteristics and improve local decision-making to better tailor the service to client needs and has been published elsewhere (Munro et al. 2017, under review).
KGFS in India, for example, focused on developing a set of frontline customer interaction protocols that help them understand client needs and give product-agnostic advice.
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A non-Mandarin-speaking manager in China relied heavily on his local staff during meetings with clients in order to better understand clients' perceptions of the interactions and to gauge the appropriateness of his own behavior.
Corporate counsel understand clients want integrated business solutions, not legal briefings.
This is a great opportunity to understand clients' thoughts and concerns, as well as confirm that their goals still align with their investment strategies.
The usage of big data can also be used to better understand clients and to support them better.
Thereby they engender tolerance, trust, the maintenance of confidentiality, and the ability to hear and understand clients' needs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com