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Kate Muir says the franchise finally forced Hollywood to pay attention to a previously underserved demographic: girls.
The purpose of this study is to assess patient preferences and perceptions regarding direct communication with radiologists, focusing on a medically underserved demographic.
As for me, I graduated and, with a diverse group of other deeply motivated Gen Xers, founded Third Wave, a nonprofit dedicated to the empowerment of girls ages 15-30, then a completely underserved demographic within the philanthropic and advocacy worlds.
The background: When it comes to pop music, the primary school-age sector is an underserved demographic.
Not only do these offerings tap an underserved demographic but "it's also great to get parents in the habit of bringing their children to the theatre," she said.
Baby boomers, the expected audience for the new chain, are considered an underserved demographic in the industry, even though they spend $43 billion a year on apparel.
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The message is clear: Pharma companies should treat underserved demographics as a growth opportunity, not as a lost cause.
But in shutting down Napster, the recording industry killed a powerful promotional mechanism that could have helped expand the market for their backlists, create cult followings for obscure artists, and broaden the tastes of demographics underserved by radio.
As a result, a huge target demographic is underserved.
I will concede this: Zorn calls the demographics in question "underserved," and while this smacks of the for-profits' dickish, guilt-tripping PR strategy of claiming to provide choices in educational opportunity for students who aren't being served well by traditional higher education, there's more than a little truth to this term.
InterContinental Hotels Group launched Avid Hotels, targeting travelers at a slightly lower price point than its popular Holiday Inn Express brand, a demographic it calls vastly underserved.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com