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Generic competition and safety concerns have undermined sales of many products for Johnson.
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Teva, based in Israel, is bracing for competition that could undermine sales.
Now e-books threaten to undermine sales of the old-fashioned kind.
It can undermine sales of legitimate products, deprive a company of its valuable intellectual property and tarnish its brand.
If e-books, with their low prices and instant-download appeal, do indeed undermine sales of paper books, what sort of reading culture will emerge?
They worry that anything short of full OTC standing will undermine sales, as some people will shy away from talking to pharmacists.
There were several abortive attempts to make them in the 1990s, but big computer-makers soon dropped them for fear that they might undermine sales of traditional laptops.
Yet Pfizer moves cautiously in Africa and Asia to make sure that the drug is not smuggled back to Europe or America, undermining sales.
The bitterness has also spilled into the fast-growing market for single-serve coffee machines, with Kraft accusing Starbucks of undermining sales of its Tassimo coffee system ahead of the peak holiday season.
Phonographs were going to kill sheet music, the rise of radio threatened to undermine sales of phonograph discs, video recorders were going to wipe out the film industry, and cassette recorders spelt doom for the music business.
Generally, auto sales have held up surprisingly well through the first five months; analysts had expected that the wave of interest-free financing offered after Sept. 11 would do more to undermine sales this year.
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