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Teva, based in Israel, is bracing for competition that could undermine sales.
Now e-books threaten to undermine sales of the old-fashioned kind.
It can undermine sales of legitimate products, deprive a company of its valuable intellectual property and tarnish its brand.
There were several abortive attempts to make them in the 1990s, but big computer-makers soon dropped them for fear that they might undermine sales of traditional laptops.
If e-books, with their low prices and instant-download appeal, do indeed undermine sales of paper books, what sort of reading culture will emerge?
They worry that anything short of full OTC standing will undermine sales, as some people will shy away from talking to pharmacists.
Similar(50)
Generic competition and safety concerns have undermined sales of many products for Johnson.
Yet Pfizer moves cautiously in Africa and Asia to make sure that the drug is not smuggled back to Europe or America, undermining sales.
Even Durex, the condom maker, has had to sue domestic rivals that it contends stole its brand name and undermined sales.
The bitterness has also spilled into the fast-growing market for single-serve coffee machines, with Kraft accusing Starbucks of undermining sales of its Tassimo coffee system ahead of the peak holiday season.
But infighting between hardware and movies hindered that objective from the start, as did misaligned incentives that led Sony to wrestle with how to build devices that let consumers download and copy content without undermining sales at its music labels or film studios.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com