Sentence examples for underlying brand from inspiring English sources

"The test for branded entertainment is, 'Does it create a strong affiliation with the brand?' and 'Does it reinforce the underlying brand message?' " he said.

With a direct-to-consumer streaming platform, this trust for the underlying brand opens the door to a payment model that reflects it: a premium subscription.

And if we were to take a social show and turn it into a TV show, we would take the underlying brand and concept and then we'd write a show.

Rather than organize the potential stock purchases under companies, the app lists the underlying brands that a user might be familiar with, and links that brand to its parent company.

Each segment exhibits different motives underlying its brand choice pattern.

Underlying all brand partnerships, there sits a unique ability to improve and enhance customer experience.

Discussions of how consumers' cognitive style and involvement level interact with each other and impact on their decision-making process underlying the tendency to brand loyalty, perceived risk and Website loyalty were presented.

Demos does concede that the clear lesson from companies' attempts at rebranding is that they tend to work only when the branding reflects underlying reality.So unless the government can concoct a new image that accurately reflects the best of modern Britain, its rebranding campaign will achieve little more than lining the pockets of the advertising and public-relations industry.

Gould might have deployed the techniques of modern marketing, but he looked beyond the problems of Labour's brand to the underlying political mistake – the failure actually to listen to what the public was saying – that risked destroying its reputation as a party that cared.

When I first heard this quote from Stephen Milne, Director of Brand Communications, I thought it was rather odd at first, but then as I learned the brand attributes and underlying meaning behind them, "Selling the dream" made perfect sense.

Recently, Whole Foods CEO and Loose Cannon John Mackey exposed the contradictions between the "progressive," health-oriented values of the Whole Foods brand and the underlying realities of its own health-care costs in an incendiary Wall Street Journal opinion piece that aroused the ire of the affluent patrons of his stores.