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Don't underestimate your potential.
But don't underestimate your odds.
It's too easy to underestimate your audience.
Or perhaps you underestimate your talent?
"Never underestimate your competition," he said.
"I learned a valuable lesson: never underestimate your opponent".
The first rule is: Never, ever, underestimate your opponent.
"And of course you should never underestimate your audience.
Never underestimate your students and never talk down to them.
Don't underestimate your own abilities and overestimate everyone else's.
Don't underestimate your audience's generosity, but similarly, cater to smaller wallets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com