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But the episodes only played into Ms. Haley's underdog narrative.
"I don't think people have a stronger connection to the party now in election time than they had a year ago or at the last general election," says Gensemer, who applauds a recent Labour email to supporters in which David Blunkett, addressing the party's relative lack of funding, provided an "underdog" narrative to the battle ahead.
That's a neat little underdog narrative, but if you think that Kris Jenner isn't clever enough to use this to her advantage and will be the ultimate winner of this dim-witted contest, then you aren't paying attention to the show.
In America, especially compared to other countries, the underdog narrative is an honorable and relatable narrative.
The narrative is so much a part of our culture that politicians are forced to conform to the underdog narrative, even if they really don't fit it.
Similar(54)
He is doing everything he can to make sure his child is not exposed to the traditional underdog narratives.
Their research, they say, demonstrates that telling a story about yourself in which you are an underdog builds brand loyalty, especially in cultures where "underdog narratives are part of the national identity".
And if you're supporting Mr Obama, wouldn't you rather he campaign like he's in the fight of his life rather than feeding into John McCain's new feisty-underdog narrative?
That tasting provides the climax to "Bottle Shock," and even if the potential surprise of its outcome were not already spoiled by history, the movie's adherence to the clichés of the triumph-of-the-underdog narrative would be enough to remove any doubt.
That narrative, it turns out, is something of an underdog story.
I have a soft spot for underdog academic narratives and actually teared up.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com