It does not dominate daily, but on reflection he has forever been the underdog asked to gaze upwards - with Wimbledon, with Wycombe Wanderers, with Northern Ireland.
Instead of using the auction model, Underdog simply asks for your resume and some basic information.
"Are you the underdog now?" he asked.
"You always support the underdog, no?" she asked rhetorically.
That has not stopped underdogs like Yahoo, Microsoft and Ask.com from trying again and again to find new ways to pull in more searchers.
Yet if you ask Mandel, he's the underdog in the money race.
Ask Michael Savage, who is forever describing himself as an underdog, marginalized by the media — on the more than 300 stations that carry his show.
First of all, I want to ask you a couple of questions from Dylan Chenfeld, aka Your Underdog.
But lately, if you ask members of the digital entertainment industry, Microsoft is emerging as an attentive and cooperative underdog when it comes to multimedia software partners.
Asked if he was the underdog, Mr. Bush jumped at the label.
