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On the front of a recent issue of the island's broadsheet paper, just under the masthead, was, a single word in massive type: "Obituaries".
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According to newsroom lore, Bradlee and Greenfield — the two top names on the masthead under the executives' — had a prickly relationship at times.
In recent years the Times has lost several of its senior editors, particularly after a reconfiguring of the masthead under then-editor Jill Abramson in 2013.
Because any editorial that appears under the Deseret Media masthead carries the unofficial imprimatur of the church in many Mormons' eyes, Deseret editors and executives could indeed help shape opinions in the heavily Mormon state Legislature, where lawmakers are debating a zero-tolerance illegal immigration law similar to the one passed in Arizona this year.
And Percival, who ran the site with his wife Laurie, is confident that Lalawag will continue to thrive under the Valley Girl masthead.
So while there aren't any big, stand-out victories to point to yet under the Upshift masthead, Luna-Ostaseski spent time consulting with companies in a similar vein before deciding to turn his proprietary sales knowledge into a business.
(Michael Calderone at The Huffington Post first described the behind-the-masthead intrigue here).
The masthead is streamlined: under the word "editorial," there are four editors, two editorial assistants, and one intern listed.
There is one under the weather map, another on the masthead, still more at the top of the business and local sections.
Not that the "Sun" is to fold in the way that too many papers have done since the war; with nothing left after the last edition but a memory, or with the masthead set in miniature under that of the richer rival that has bought it out.
The masthead was changed to highlight coverage inside, under the heading: "Hillsborough: an end at last to the smears and lies".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com