So when it came to divining ways to develop "programs that would create the next generation of fans and reach the under-23 audience, who better to learn from than the under-23 audience?" Mr. Davis asks.
Khan has also worked hard at being an incredibly gifted orator, with a unique ability to light a fire under audiences, spurring them into action.
A result is that the heavily courted under-25 audience has become apathetic, some might even say discerning.
The proof is partly in the numbers, Mr. Richard said; the theater is nearing its under-45 audience goal.
The whim that inspired him to lead a seminar in house-flipping to a stupefied under-age audience was Emerson's handiwork.
He added: "We try to appeal to that under-20 audience that would pull off our clothes and pound on the limousine windows.
No worms may have been harmed in the making of this film, but it's unlikely the under-age audience will care.
We found that Radio 2's under-35 audience did grow significantly between 1999/00 and 2004/5 (albeit from a low base).
David Berkowitz, a director at the digital marketing agency 360i, said it might make sense for MySpace to double down on the under-34 audience.
