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Nowadays, when music has begun to imitate fashion's tendency to reconstruct itself out of a relentlessly remembered past – dredging up the most hideously uncool trends, those being the ones that feel most refreshing (and Art Angels contains more than a hint of the Eurodance aped by the aforementioned PC Music) – how do you go about genuinely disconcerting people?
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Naturally, fashion has its own take on this and which, inspired by Brooke, we're calling haute mess: a mix of off-trend, uncool and anachronistic pieces, cobbled together carelessly and that somehow work.
Many will point to this as being the moment when the beard went from on-trend to desperately uncool, establishment accessory, particularly as Gove's wife, Sarah Vine, has celebrated it as "his new hipster look".
"Mark my words, I predict this trend in entering the death throes of the uncool".
And uncool.
Totally uncool.
How uncool.
How uncool is that?
We were very uncool'.
How uncool are you?
I felt uncool.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com