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Of course, the moment something is branded as cult it automatically renders it uncool, at least among certain legions.
But Ms. Lambert earlier this year described a local Dunkin' Donuts in such a way that it piqued the interest of Kevin McKeever, a reader and blogger about family issues (Always Home and Uncool at blogonkevin.blogspot.com).
Jane Keltner de Valle, the senior fashion news director at Teen Vogue, which showed Jill Stuart, D&G and Vera Wang Lavender Label among other designer lines for its annual prom issue, has noticed a change from decades past (purely as an observer: "I thought it was uncool at the time," she said of her own prom).
No wonder that other artists have tried to channel its evergreen properties: the band may have been the definition of uncool at their peak – perma-smiling europop stars in sequinned jumpsuits – but that didn't stop their more critically adored peers from borrowing from them.
If you have a bohemian neighborhood full of people drinking bad beer and wearing ugly T-shirts and trucker hats and dressing the exact same way as Justin Timberlake, it's real and it's ironic, and it's cool and it's uncool at the same time".
Considered deeply uncool at one point, music from animated movies is back — and singing along is now not only OK for kids, it's something adults record themselves doing on their phones and share on YouTube.
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What kind of brand, slogan or cultural entity on a T-shirt would be thoroughly uncool, unalternative, at Coachella?
It might sound audacious to think that Microsoft, the arbiter of uncool, was at the forefront of design a few years ago.
The hippie has long been cast as an opponent to the punk, and an uncool one, at that — the no of the punk against the yes of the hippie.
Deftly turning the tables on Labor, he criticized government efforts to hold the line on pension increases as "miserly" and said pensioners were the "unwanted, unwelcome and uncool guests at New Labor's banquet".
I thought… For the first fourscore and, oh, six or seven years after our fathers brought forth what they brought forth, the former owners of the new… The hippie has long been cast as an opponent to the punk, and an uncool one, at that — the no of the punk against the yes… Once Upon a River, by Bonnie Jo Campbell (Norton; $25.95).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com