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"So we started looking at unconventional data sources".
John Brownstein, an assistant professor of pediatrics at Harvard Medical School, is a leader among self-described "computational epidemiologists," who use unconventional data sources to help predict disease outbreaks.
These diverse methods converge around unconventional data sets, Lazer says.
To break this vicious cycle, unconventional data sets have been selected.
Open image in new window Fig. 2 Forecasted natural gas consumption by type (conventional vs. unconventional); data from the EIA [11].
Despite the as-yet-unmet challenge of integrating this unconventional data into more conventional studies, the results have proven useful in assessing cod growth and movement in three large cod-management zones -- the Gulf of Maine, Georges Bank, and the Bay of Fundy.
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They also are exploring new ways of looking at risk and changing user behavior: Tencent's WeSure is paying users to stay healthy by walking more, while Yongqianbao, a lending company, tracks unconventional digital data to determine credit risk, such as phone brand (iPhone users are less likely to default) and whether they let their phone batteries run down.
The firm is one of a growing number of internet start-ups that mine unconventional forms of data to offer financial services.Klarna, a Swedish company that counts Sequoia Capital, a noted venture-capital firm, among its financial backers, allows consumers to shop online by simply typing in their date of birth, name and address.
Open image in new window Fig. 1 Distribution map of unconventional drilling well data, North America.
Although traditional architectural drawings and visualisations were extracted from earlier models for communication and licensing purposes, for construction itself the focus lay on managing selective unconventional types of data.
This alternative method of defining an outbreak may require unconventional and additional data sources, but has the potential to add much-needed clarity to the neglected issue of what is a practical definition of an outbreak.
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