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And in giving him uncontested space to take himself so seriously, neither does the novel.
"This is a good place for business but there are many others around the world," says He Lingguo, a sunburnt Chinese construction manager in Kenya who hopes to move to Venezuela.A decade ago Africa seemed an uncontested space and a training ground for foreign investment as China's economy took off.
It's also not a completely uncontested space.
"There is enough uncontested space in Syria for some violent Islamist groups to provide extensive training.
He said violent Islamist groups were training recruits in the "uncontested space" created by the two-year conflict in the country.
In the U.K., Canada and other locales, other chains are also either trialling or have implemented their own delivery services for groceries, too, which means it's no longer an uncontested space.
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Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.
Well, that's the end goal of something called the blue ocean strategy; a business theory that posits that businesses are better off looking for ways of tapping into an uncontested market space, rather than going toe-to-toe with traditional competitors.
Positioning your company so it offers customers something they never thought possible -- but which they would then run to after learning it was now available -- became hot for the obvious reason that having uncontested market space makes you the instant market leader!
Meanwhile, China has occupied this space uncontested.
For many years this was a peaceful, uncontested and pretty deserted space.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com