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Unconscious face processing is one of the widely explored types of unconscious processing.
First, the link between automatic and unconscious processing is frequently made for the highly learned processes, like car driving (e.g., Charlton & Starkey, 2011), which might involve awareness mechanisms different from the sensory (un awareness for masked stimuli used in our study.
People weren't opposing the idea of unconscious processing, it just hadn't been investigated properly," she said.
In the past several decades, scientists have uncovered particularly dramatic examples of unconscious processing.
A substantial body of evidence suggests that unconscious processing of unattended stimuli provides a rich backdrop to conscious experience.
Neuromarketing's raison d'être derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing.
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More generally, these findings show that the general principles of unconscious residual processing for extinguished stimuli extend beyond visual processing to apply to touch as well.
In the present study, we addressed the question of unconscious face processing from another angle, while asking whether holistic face processing can take place unconsciously.
In particular, the effect size during unconscious face processing in these studies was at least two times smaller compared to that during conscious processing (Yang et al., 2010), whereas in some cases it was five to ten times smaller (Amihai et al., 2011; Moradi et al., 2005).
This supports the idea that high-level language information can be processed in the absence of awareness and critically provides important evidence that unconscious language processing is not confined to occipito-temporal lobes, but also involves the human frontal lobes.
Thus unconscious residual processing is not restricted to cortical structures but can also be clearly identified in subcortical pathways associated with emotional processing after parietal damage leading to visual extinction.
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