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Writer imagines breakfast-table scenes in American households as uncertain voters are caught and won by precisely the right sponsor.
The uncertain voters say they have a strong sense of their political roots and values but are unhappy with the choices on the ballot.
Coming just days before the end of the election, the report was viewed by some as a potential bombshell that might have helped sway undecided or uncertain voters in a race that polls suggest could be exceptionally close.
If they are apathetic now, they may not turn up on Election Day: although 91percentt of these uncertain voters said they plan to vote in November, 24percentt said they did not vote in 2000.
They have now broadened their attack to include the SNP, hoping that if the prospect of Miliband himself is not enough to put people off, the spectre of the Scots calling his shots will push some uncertain voters back to the Tories.
The uncommitted and uncertain voters in this state tend to be ticket-splitters, a phenomenon evident as long ago as 1964, when President Lyndon B. Johnson, a Democrat, carried the state by a million votes, while George Romney, a Republican, was winning the governor's race by 300,000 votes.
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This is exactly what you would expect them to do for both sides know that these are the arguments most likely to shift the uncertain voter towards the In column.
The uncertain voter is often to be heard asking for "more facts" or "facts that I can trust" as if there were some divinely impartial entity available to guide the choice.
But in such uncertain times, voters could opt for continuity and stability: polls show support for the EU has surged since Britain voted to leave, and polling since the US election suggests no immediate "Trump bounce" for the Eurosceptics.
All of this leaves voters uncertain about what approach makes the most sense for them.
You left many Labour voters uncertain as to our party's position.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com