The McDonald's sponsorship will proceed under an umbrella theme of McDonald's Champions of Play for the Olympic Games.
It is the next phase of an initiative from the organization under the "Occupy the vote" umbrella theme.
He also serves as the on-camera host of a series of summertime movies for children, under the umbrella theme Essentials Jr., on the TCM cable channel.
The message will serve as the umbrella theme for all Clairol brands and will be used as a tagline in advertising for its hair color lines.
The "Drink positive" theme started appearing in 2011, in ads for Lipton iced tea, and then began to be used internationally as an umbrella theme for the Lipton brand, including hot tea.
The campaign is being introduced under an umbrella theme, "It's time to smile," that is used for Kodak products in the category the company calls consumer imaging, formerly known as consumer photography.
The Guggenheim curators had invited them to the space, designed by the Tokyo architects Atelier Bow-Wow, to participate in programs that explored the complexities of urban life under the umbrella theme "Confronting Comfort".
New ads in that campaign, by Grupo Gallegos in Long Beach, Calif., came out last month; they use the slogan "Mucho más que leche" ("More than just milk") under the umbrella theme "Toma leche" ("Drink milk").
As part of the meeting's umbrella theme of "building trust," a panel on "restoring trust in religion" will examine the effect of religion's use for political purposes and recent scandals involving religious leaders.
The centerpiece of the campaign is an initiative online and in social media like Facebook, Instagram and Twitter, which will use the umbrella theme of "#SAVEITSUNDAY" — inspired by weekly efforts on Twitter like "#ThrowbackThursday" as well as the Meatless Monday crusade that began in 2003.
