Since then, hashtag activism has taken a variety of forms and is used to describe an umbrella of online activity - moving on from simply raising awareness and coordinating marches and protests to connecting communities, fostering discussion, sharing stories, and ultimately driving social change.
Footage of the "Umbrella" battle was online within hours.
Under the umbrella of an online group of activists calling themselves the February 14 Coalition, they are talking about other options.
Still, Google offers a distinct and extraordinary benefit in its United Nations-like gathering of different collections under one technological umbrella, enabling easy online travel among them.
As a news and opinion website, TheBlaze was launched in 2010, but the name has become the umbrella for several online properties, including TheBlazeTV (formerly GBTV, which was launched after Beck's departure from Fox News in 2011) and an online marketplace.
Over a month since demonstrations started on the streets of Hong Kong calling for full democracy, images of umbrellas are still trending online - but protestors have focussed in on one umbrella in particular.
With a heady mix of news, celebrity and controversy, Mail Online – the umbrella site for the Daily Mail's titles – became the highest circulating UK newspaper online last week.
This review collects examples of integrated landscape initiatives from all over Europe through systematic internet key word searches and canvassing of European umbrella organisations; followed by an online survey of representatives from the identified initiatives (n = 71).
MSN became an umbrella service for Microsoft's online services, using Microsoft Passport (now called a Microsoft account) as a universal login system for all of its web sites.
The clothes featured take a backseat to the brand's assertion that it's hip to digital culture and the aesthetics that have been circulating online under the umbrella of net art.
