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The brand introduced its animated bear mascots in 2000, and in 2007, after nearly 80 years of trumpeting softness, split into distinct varieties: Ultra Soft, which continued to promise softness, and Ultra Strong, which promised durability.
Leaves skin ultra soft and comfortable.
It removes all make-up really effectively and leaves skin ultra soft, gently scented and with a beautiful glowy sheen.
Ever notice that mattresses usually have long, complicated names like the "Ultra soft yet firm plush posture-friendly fit-for-a-queen deluxe…"?
L'Occitane Ultra Soft Cream, £18, loccitane.co.uk (out 15 February) If bold and punchy is more you than twee and girlie, you'll love these bright and beautiful tins of top-quality, shea-rich body moisturiser.
Advertising for the brand often pitches the benefits of one product, with the bears in a given ad presented in a variety's signature color, either red (Ultra Strong), blue (Ultra Soft) or orange (Basic).
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Into the final five minutes of second practice and in comes Nico Rosberg to switch from ultra softs to super softs.
Fifteen minutes to go and Nico Rosberg looks to be testing how far those ultra softs will go.
Today's pick: Tod's classic driving shoe in ultra-soft snakeskin.
Ultra-soft elastomer fabricated by crosslinking bottlebrush polymers contains only crosslinks (red chains) and no entanglements.
Hardness ratios using the broad, ultra-soft, and HRC bands are not included in the catalog.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com