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They've focused on keeping things ultra simple.
Enter mSpot's Make-UR-Tones, an ultra simple click-and-drag ringtone creation service.
We love the iPhone's ultra simple homescreen user interface – as long as we're not trying to change anything.
It's a bit more slim and its curves are a bit curvier — but the base idea is the same: an ultra simple, plug-and-play WiFi security camera.
But the startup that became TapTalk wanted to mine that idea even further, with an ultra simple interface which was immediately engaging and addictive, and lent itself to long distance friendships.
While live video broadcasting from your phone isn't a new idea (see Qik, justin.tv, and many others throughout the years), its ultra simple design and deep Twitter integration (plus some good timing, with SXSW starting just as Meerkat was taking off) helped Meerkat find itself as something of a viral hit.
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Dallas's plot swings between ultra-simple and characters double/triple/quadruple-crossing each other.
JB It's ultra-simple but what else do you want from it?
Ferdinand Wögerbauer's ultra-simple décor is too unimaginative to give a sense of the opera's grandeur.
The Double, as the company calls it, looks like an ultra-simple robot that can navigate a far-off place through two iPads.
To ensure greater stability, Mr Martin would like to see the introduction of an ultra-simple version of "limited-purpose banking".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com