Olds stands for nothing, while Volvo is safety, Lexus is affordable luxury, BMW is the ultimate driving machine, and Audi is four-wheel drive.
BMW, the ultimate driving machine".
"It remains an ultimate driving machine".
"It's like the ultimate driving machine with benefits".
We only make one thing, the ultimate driving machine".
Which poses the question: Is a BMW any less of an ultimate driving machine if it is silent?
FRANKFURT, Sept. 11 — It's hardly surprising that a car that bills itself as the "ultimate driving machine" would inspire imitation.
True, Lexington has been allowed to saddle up his ultimate driving machine and motor north to join friends in a cabin in the Adirondacks.
With the new campaign, Mr. Creed said, the company is trying to "take the ultimate driving machine and define what it will be in the future".
What they said: "It's an authentic ultimate driving machine, but also very, very efficient," said Ludwig Willisch, chief executive of BMW of North America.
— which focused on the joy of driving a BMW — the new advertising depicts the BMW as the "ultimate driving machine," whatever the model.
