"It was just that people being confronted with the ugly packaging made the psychological leap to disgusting taste".
IT IS as far from the charming ideal of French farmers' markets and small family-owned shops as you could imagine: strip lights glare down on a narrow range of products in ugly packaging, displayed in cardboard boxes piled on the floor and on low shelves.
Wonderful things sometimes come in the ugliest packages, and so Britain's rudest street names could signal a new era for the disillusioned youth of the 21st century.
The George Washington University study and other examinations of Firdos — like "Ugly War, Pretty Package," a book by the Boston University associate professor Deborah Jaramillo — suggest that the bullishness of the post-Firdos era stemmed, at least in part, from the myth created at the square.
The thread contains photos of the actual bud as well the ugly, plain Health Canada-mandated packaging it comes in, along with reviews, such as "Smells like lemon with a hint of pine, maybe?" and "the buds are really dry, it crumbles between my fingers".
The research helped Ugly Mug create new packaging and expand distribution from just a few stores to more than 1,500 grocery stores around the country, he said.
Some of those commenting described the new packaging as "ugly" or "stupid," and resembling "a generic bargain brand" or a "store brand".
When I asked why he chose to smoke illegal tobacco, he said: "Well the plain packaging is ugly, that's the first reason.
The customers win; the money saved is progressively redistributed (a $2.00 fee means a great deal more to someone making $35,000 a year than it does to a bank or its employees); and it's a small spoonful of sugar to go with the ugly medicine of this bailout package.
