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Initially the signature, or logo, on the dial of the Bovet Freres watches simply had the name of the company in a typical typeface, but in the early 1940s their watches had their stylized logo without the "Freres".
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Along with designer Liz Waterhouse, he's been spending the past nine months building a typeface that represents the "typical" scrawl of the renowned physicist (and sometime philosopher) Albert Einstein.
A typical Microsoft Windows 2000 package includes eight typefaces, including his Palatino Linotype.
More specifically, we use self-report and physiological measures to jointly assess emotional responses to three typical food packaging elements: colours (low-wavelength vs. high-wavelength), images (positive vs. negative) and typefaces (simple vs. ornate).
"I like typeface.
It's a typeface.
My body-text typeface?
(The typeface is Futura).
Firmin designed the Didot typeface.
What constitutes a flawed typeface?
In 1964, the museum replaced its geometric letterforms typical of the Bauhaus and German modernism with Franklin Gothic No. 2, one of the grandest and most familiar of American typefaces.
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CEO of Professional Science Editing for Scientists @ prosciediting.com