This may be among the greatest challenges for the business, given the typical mind-set of most businesses.
Or perhaps a little I-know-nothing-I-see-nothing is the typical mind-set of summer, that reverent time when Americans let things slide off their suntan-greasy backs as they lumber toward September, a month far more suitable to the twin straitjackets of anxiety and responsibility.
But the challenges are huge, starting with the typical mind-set of the very professionals who are expected to use the service -- business executives who are battle-scarred by the region's history of economic troubles, like the sky-high inflation that once plagued Brazil.
These minds are able to recognize patterns, make connections, create unique designs and structures, and conceive novel solutions to complex problems -- in a way different than most typical minds.
A typical Bush mind change goes like this: (1) I have always believed deeply that X.
In the typical American mind's eye, a Copenhagen park is a model of symmetry, grooming and order.
"I think that if we overemphasize a quantitative, micro-economic approach to terrorism, we may fail to recognize the deep effects of religious fervor, hatred, bravado and psychodynamic pressures that are unknown to the typical Western mind," Dr. Victoroff said.
In his excellent new book Alex Through the Looking Glass, maths wiz and fellow Guardian blogger Alex Bellos reveals how certain numbers trigger specific psychological reactions in the typical human mind (eg some numbers are more "pleasant" than others).
Heuristics are "the strategies that people use deliberately in order to simplify judgemental tasks that would otherwise be too difficult for the typical human mind to solve" [ 14].
The term does, however, have advantages over the old chestnut 'subjective outcomes', the reverse of which was the much-prized 'objective outcomes' (also known as 'hard outcomes') against which 'subjective outcomes' (or 'soft outcomes') came a poor second in the typical medical mind if not the psychological one.
He had found his perfect milieu.Conspiring and manoeuvringDuring his years as an insider he has acquired the typical habits of mind of veteran Washingtonians: an obsession with spin and gossip, including an over-inflated sense of the importance of newspaper articles; a hyper-sensitive nose for threats; and, it would appear, a determination to destroy his enemies by whatever means necessary.
