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When two head offices become one, surplus staff can be sacked, underused factories shut and combined salesforces can hawk more types of pill to more doctors and hospitals.
That was seen as liberal at the time, but is restrictive today, say critics, when early abortion, before 12 weeks, can be accomplished by taking two types of pill, up to two days apart.
Then there was the furore over the third-generation pill in 1995, which was about thrombosis risk - it catapaulted women from a 30 cases-per-100,000 risk on these types of pill, into pregnancy which carries a 60 cases-per-100,000 risk of thrombosis.
A section describing the four types of pill connected to the case describes them as "for general pain" and says: "Any of the four products shown on this page have the same ingredient and can be taken to provide effective temporary relief of pain and/or inflammation associated with either migraine, tension headache, back pain or period pain".
Now, a cynic might argue that whilst there are big differences in how various types of pill affect the user – and even from user to user the impact that an Einstein, DefQon, or Snowflake can have vary wildly due to a variety of circumstantial reasons – the pill-taking narrative is usually pretty similar.
Note that data collected on OC did not distinguish between different types of pill.
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Consumption of drugs has risen, as there are more types of pills and more old patients to pop them.
For our pill system, the user can store up to seven different types of pills, which can be stored in those seven small separate boxes.
"I tested 30 different types of pills at Parklife and in terms of the design they fell into broadly two categories.
There's a fan section where they're invited to write to me, and there are hundreds of these little promos for various types of pills.
"Men look to these types of pills as a savior for other aspects of their lives where things are not going well," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com