Comment about two types of consumers.
By William McKibben The New Yorker, July 11 , 1983P. 31 Comment about two types of consumers.
The analytical investigation reveals five qualitatively different types of consumers, three of which are relatively new to modeling literature.
At the same time, the fact that the edited version is drawing complaints, too, speaks to the difficulty in satisfying different types of consumers with a mainstream ad.
On AOL, by contrast, the content breakdown is meant to draw certain types of consumers, like car buyers, for instance, who better suit advertisers' needs, Mr. Nail said.
For both types of consumers, "we're showing how gardening can be an expression of creativity," she adds, which is "a new piece of communication for us".
The results support the existence of five different types of consumers; the authors discuss the managerial implications for pricing strategies.
Because nobody knows what's actually going to click, with consumers in the mass market, or other types of consumers, whether it's financial institutions or others.
