It's a faux-jaunty, watered-down typeface, a corporation's idea of informal joviality.
(It also had a delightful cover, Nairn cheerily poking his head from the driver's cab of a Routemaster bus; Penguin have, in an act of homage and respect, reproduced the design exactly, down to typeface and style of paper. The only differences are the quotes on the Routemaster's panels and back cover, and the direction the Penguin is facing on the front).
One fascinating point that has been made in favor of teaching cursive is that the Constitution of the United States is written in English so perhaps people whose brains have been bogged down in typeface and fonts will not even be able to read the Constitution document that is written in cursive.
Oh and this is another brutal mistake, upside-down typefaces on a page: To the four adventurous souls who tried to read this, I salute you.
While Mr. Koren's pursuits are idiosyncratic, the artifacts they produce — more than a dozen slim paperbacks designed (right down to the typeface) and written by Mr. Koren — have an uncanny habit of colliding with the zeitgeist.
There it lives on at momaexhibitions.org, a disorienting site created by Mr. Carney that is almost a replica, down to the typeface, color scheme and links, of the museum's actual exhibitions page.
L'Officiel is more austere, Pariscope (which was founded in 1965 as a French imitation of The New Yorker, down to the typeface, the cartoons, and the layout) a little more user-friendly; that's the one I usually buy.
In a description of the font on his site, Britton writes, "What this typeface does is break down the reading time of a non-dyslexic down to the speed of a dyslexic.
The drop-down menus for typeface and font size -- in the upper-left margin of the lower tool bar, just as in Word -- display true-to-life examples of the various typefaces or font sizes your cursor passes as you scroll through the options.
The use of typographic salience, on the other hand, facilitated vocabulary learning because target items in bold typeface and underlined were not only written down more frequently in language learners' notes, they were also recalled more often compared to target items not typographically enhanced.
