But new efforts for Tide that include the franker commercial have helped the brand grow "more than two-and-a-half share points in the last three months alone," Mr. Pritchard said, referring to market share.
"There was a mystique to the Empire State Building in 1961," said Thelma Shafran, 82, who together with her mother bought two and a half shares.
"Is that good, Bobby?" "It's good if you own a million and a half shares," Mr. Kotick replied.
(In fact, there was near-panic selling of ImClone on December 27th, when almost eight million shares changed hands, compared with about a million and a half shares on December 26th).
Indeed, such was the extent of Jobs's control and of the board's desperation that by early August Jobs had persuaded all the members, including Woolard, to resign in order to make room for people Jobs had in mind — a remarkable fact, considering that, at the time, Jobs was still only an adviser at Apple, and had recently sold all but one of the million and a half shares he got in the NeXT buyout.
That same capital outlay will only get you 28 shares of Apple or eight and a half shares of Google.
Alliance Atlantis became that company and gained a half share in one of the greatest gold mines in entertainment history.
Cazenove will pay its shareholders £340 million, or £1.50 each, and give them a half share in the new business.
Converium Holding, Zurich, an initial public offering of 70 million American depository shares, each representing a half share.
Meanwhile, Mac OS X 10.9 which came out less than six months ago has more than two and a half times the share of the preceding version, and almost as much market share as the past four versions of Mac OS X combined.
A million and a half Americans share his plight, and 60,000 new cases are diagnosed every year.
