So, starting sentences with so No interviewee on TV or radio is able to answer a question without prefacing it with "So".
71.5% of the interviewees watch TV regularly while only 46% listen to radio programs.
Admittedly it wasn't the smartest of opening questions; any viewer of post-match TV coverage knows that the interviewee must first be softened up with sycophantic drizzle before the mildly controversial stuff gets sneaked in at the very end.
But on Wednesday morning, after an angry ex-WDBJ reporter shot journalist Alison Parker and cameraman Adam Ward outside Roanoke, Virginia, killing them and maiming their interviewee on live TV, I watched the station's footage.
Also part of the strategy to boost the Sun's digital performance was last week's opening of a new TV studio, with Arnold Schwarzenegger as debut interviewee.
In opposition, May was also a regular interviewee on a Sunday TV programme I presented, always assiduously loyal and, over coffee afterwards, unswervingly polite.
Every time I see her on TV, having a laugh with her interviewees, or using her iPad to make a point, I think: look, a normal person.
Considering TV's awesome hunger for fresh interviewees, Uli Derickson's continued evasion of the media is baffling.
More than 100 of the project's 270 interviewees referred to hearing about the riots through TV news – more than those who heard about it through Twitter, texts, Facebook or BlackBerry Messenger.
Before the high-profile TV outing, the rookie interviewer had played the more familiar role of interviewee, sitting down for an extensive interview with News Corp, to be published on Monday.
