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All in the name of the FA protecting TV "content".
Encouragingly, online viewership of TV content on broadcaster services is booming.
"People now consume TV content in so many different ways," she said.
Catch-up TV does need broadband, but it's still about regular linear TV content and channels.
Apple TV content is then also available on a computer, and on iPods, iPads and iPhones.
Young people are increasingly consuming TV content in short bursts via YouTube and social media.
Drawbacks The box looks a bit old-school, TV content is limited.
Almost all televisions sold today are 16:9 and all TV content is broadcast in the ratio.
BBC4 editor Cassian Harrison and Victoria Jaye, head of TV content for the iPlayer, will now report to Moore.
"So in effect, the company is being forced into offering more (older) TV content because it's cheaper," he said.
"There's strong evidence that TV content owners have been reticent to partner with bigger online platform," he said.
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