As Y Combinator partner and Posterous founder Garry Tan told us earlier this week, the company's "customers love Interstate because it turns tire-kicking potential customers into users, since people can see exactly what is coming next".
"Everybody comes out here and says, 'Hey, you're full of it,' and then they see me do it," says Rivera, who in the 1990s promoted a similar process for turning used tires into fuel oil.
He held the turn, tires faintly squealing, and the roundabout flashed by: Nails, bamboo, air-conditioner covers.
For friction driven bikes, make the shaft that turns the tires rougher, this will reduce any drivetrain losses, but you will eat through tires faster.
As a result, day and night, this city turns out tires, tractors and mining equipment.
One of Ford's ideas, not surprisingly, is to turn the tires into auto parts for yet more sport utility vehicles.
Graham, who was lagging behind, pressed the gas and hit the intersection under a red light, then braked hard and turned, his tires crying out.
At Cass Community Social Services in Detroit, she employs dozens of workers who turn old tires – the group's Green Industries division collects about 35,000 discards a year – into $25 flip-flops with some serious tread life.
Turns out tires are exceedingly durable (translation: unless re-used they'll spend an eternity in landfill) and the treds add great traction.
Turn your tires to the outside of the turn.
